Niels Benjamin La Croix—it might sound like I belong in a fairytale château, but I’m actually the youngest son of a Dutch bookkeeper and an activity supervisor for the elderly. My filmmaking journey kicked off in the 90s, playing with my dad’s trusty Sony Hi8 cam (that fade-in option was pure magic).
After a stint as an agency art director, I realized the world didn’t need more cookie-cutter ads. With consumers drowning in thousands of marketing messages daily, I set out to create films that take the ordinary and make it extraordinary.
I’m a foodie with a flair for the unconventional. From swanky lenses to crazy robots and epic slow-motion, I bring every tool to the table. Over the past decade, I’ve worked with brands like McDonald’s, KFC, Nutella, and Philips to create bold, memorable films.
If you’re looking for something different, let’s shake things up and make magic happen.